The Daily Me is a term that has been developed to describe the phenomena of mass customization that has been unveiled to the public through mainly since the the advent of the Internet and the current technology used in creating these custom individual news portals. There are some good and bad aspects to the "Daily Me" concept, mainly that while it does offer a level of customization to the individual that hasn't been seen before, it also has the potential to polarize the public as these news readers will gravitate towards news that agrees with their point of view. The term was originally coined by Negroponte
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