Acknowledgments

1 Investigating the portrayal of archaeology in popular culture

Archaeology: a trendy subject

Approaching the field

2 A travel log

3 Archaeology in the media

Archaeology on TV

• Germany: Gisela Graichen’s adventure archaeology

• Sweden: Göran Burenhult’s exotic explorations

• Great Britain: Time team’s digging detectives

Archaeology in Newspapers

4 What people are thinking about archaeology

The single most significant source of information about archaeology is TV

The most common association people have with ”archaeology” is digging up things

People (would) enjoy ”doing” archaeology themselves

Discussion

5 The archaeologist in popular culture: key themes

The A theme: the archaeologist as Adventurer

The D theme: the archaeologist as Detective

The R theme: the archaeologist making significant revelations

The C theme: the archaeologist taking care of ancient sites and finds

The archaeologist’s clothes

Alternative themes

Conclusions

6 Strategies of engagement

The Education Model

The Public Relations Model

The Democratic Model

'Time Team' and the three models

7 Public archaeology reconsidered

Archaeology as a brand

Outlook: reconfiguring public archaeology

Ending

Appendix: Main Popular Culture References

References

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