When the graves of ancient Macedonians crossed

with the Dodge Charger ...

A project with RTNA (Research and Technology North America) - research division of DaimlerChrysler. Funding from DCX - $60k

(Tilda Swinton in Lynn Hershman's Teknolust - see [link] The Presence Project)

June 2005 - February 2006.

What will the car interior of 2015 be like? How can we assess what people will want? How will this involve new media devices, services, experiences?

We built a road map for these questions using interviews, literature survey, social trends anaylsis and foresight modeling. Our results were delivered using narrative sketches and scenarios.

Our key findings were that ...

Never mind those though - what was fascinating was the intersection of the corporate world of America's car industry and classical archaeology - a partnership that did indeed help both sides see outside the box.

http://metamedia.stanford.edu/projects/RTNA - our wiki coordinating the research (currently password protected)