• Print allows for replication
• reproduceability of a medium
• stone can get reused
• canvas and paint
• sound/music

Media Industry'

• What is involved in the media industry
• distribution
• mechanisms for taking film and sending it around the world

*Who applies themselves to understand media.

• Information society

• Invention of writing/capturing communication in material form - stores a statement in a communicative form thats true without saying it

• Implications of digitization

• Same item and image can appear in many different ways because it is fungeable
• Mode of engagement/different modes of engagement
• How old document formats are becoming fungeable

Digital Media *reproducibility- you can clone digital media, but not analog media (books, etc.), but you can reproduce them *time issues *ease of practice/creation